Tuesday, January 24, 2012

Mobile Enabled Internet Devices Driving Internet Growth In China


The amount  of internet users in China has surged past 600 million as millions of new netizens  going  online using mobile phones and tablet computers .
Why is this so is merely  because  it is more convenient  and cheaper to own a handheld device than  owning a  laptop  in China . China  presently  manufacture and supply  the biggest quantity  of mobile internet enabled devices  for the total word supply.

The popularity of the internet in China has also  driven the explosive growth of profitable web companies and made fortunes for some Chinese entrepreneurs despite government controls on what the public can see online.


This  popularity of wireless internet was reflected  when  iPhone  4s  was recently launched  and how the  Chinese gadgets fans scramble   to  buy  the Apple New model which sold  out within hours of its China Launch.  Angry Customer shouted and threw eggs at Apple flagship Beijing outlet after  the company failed to open the store due  to overwhelming  Hot Chaotic demand  the  store outlet  
Apple  has therefore  postponed further iPhone  4S sales at its mainland stores for safety reasons but the said phones will be sold online instead   and through its local carrier , China Unicom.

Tablet war gathers pace in Asia

TABLET war is heating up in Asia, as companies from China, South Korea and Taiwan challenge the dominance of Apple’s iPad  and iPhone  in terms of features and price
  Asia will be  the next  a Major battleground because of the presence of alternatives offered by top global brands, like south Korea’s Samsung, as well as cheaper Choices from dozens of smaller firms, many of them from China.

 The emergence of lower cost tablets ,predominantly running on Google’s Android operating system, well be an important opportunity for Asian manufacturers.  Which  is  why even Samsung  and HTC
Who are  arguably the fore  runners with their experience producing smartphones  however  is meeting New aggressive   challenges     from Chinese tech firms, such as Huawei and ZTE , are also actively pursuing market share and can potentially succeed with lower-cost devices ,as the trend of netizens dependent on  lower cost  gadget is  becoming  far popular  especially  in the coming up third world economies

 In addition, traditionally PC-focused companies like Acer and Asus of Taiwan have launched some interesting tablet products.
          All of these players are really competing against each other, more than competing with the  leading player  like Samsung  and Apple   Although the iPad is expected to remain a major player in Asia, the region is different from Western  markets. .Samsung is strong in south Korea because of korean  patriotic  sentiment, while the massive China market is  flooded  with inexpensive tablets  

 ‘’They might not necessarily have the cool  feature   that apple has but.......these Chinese vendors are selling these product overseas , to other developing markets like Indonesian, parts of the Middle East and Africa and reception are doing well
        Apple’s advantage is that it has cultivated an image as a ‘’cool product  and ,in many cases  has that status-symbol element and in order to stay  ahead of competition , Apple  created  the Macbook to  ensure  it  product   are  covering    a full   sector  of its tablet  product range  

The thin and light Macbook Airs  manage   to  whet  consumer appetites and drove  up sales of Apple computers around the world .
The Macbook Air-mania took up  with good  acceptance  in popularity    but  met up  with  Intel’s  Ultrabooks  along  the way . The Ultrabook   which is as thin , as light and starting from a price point lower than the Air’s , UltraBooks are a new category of slim laptops which intel announced in May 2011

Intel is betting big on UltraBook to eventually reach the masses, setting a target for them a capture 40 per cent market share of all laptop by the end of 2012 . With  such an aggressive forecast ,   Intel has started a US$300 Million  fund to accelerate the development of ultrabooks
Four other   vendors have already launched these new machines in the world  and more are expected to follow.
 UltraBooks are targeted At users who value lightweight machines with a long –lasting battery . They are as thin as 3mm at its thinnest point, are as light as 1.1kg and have a reasonably long battery life of about five hours. They usually come state drives (SSDs ) instead of hard disk with  boot-up speeds of under 20 seconds compared to the one-to two-minute timeframe in typical  note  books  or  laptops. The screens are either 11 inches or 13.3 inches    with prices ranges  at  an affordable level  for everyone-at under US$1,000. This   price  range has a penetration  rate similar  to  smartphone  or  the iPad .

Experts  has commented  that  this may be a challenge , with the exception Of the Acer S3, which runs on entry-level specs and uses a hard disk instead of an SSD, all other UltraBook here cost more $1,400 .  It is still relatively difficult for manufacturers to achieve the components  at that price point yet , as the volume  will need  to  be   raked  up  to  get such  low price   of  which Intel  hope  that when more UltraBooks become available , this will drive down manufacturer costs and lower retail prices.
Consumers especially those is emerging markets, are extremely price conscious even if they are attracted to technology products,  Some US analyst  predicts that by 2015, 45 per cent of global laptop shipments will be ultrabooks , it forecasts that growth will accelerate from  1.5  per cent this year to 15 per cent in 2012,  maybe 30  per cent in 2013 and 40  per cent in 2014.

However Intel remains optimistic and  believe  its goal its hitting 40 per cent in the next year was challenging  but achievable.  Analyst believe   that the  UltraBook are attractive because they are significantly cheaper than it predecessors in the him-and-light category which used to cost double the price.As  long as the price is cheap , with  function as good or better  than  a tablet, it  will eventually  hold a  major portion of the market’s share ,as  many netizens  does not really uses  all the function of a Notebook , Ultra books will serves well for  such   sector of the consumer world  

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