Saturday, October 24, 2020

Why should businesses use Instagram Reels ASAP?

Why should businesses use Instagram Reels ASAP?

As announced, Reels are developed to be a new way to create and discover entertaining, short-form videos on Instagram. If you are already a TikTok user or you are familiar with how TikTok works, you will feel right at home with Instagram Reels.

The feature consists of recording and editing anywhere from 3 up to 15-second video clips combined with the music of your choice that you can share on your Stories, Explore Feed, Home Feed, and the new Reels tab on your Instagram profile.

Similar to TikTok videos that appear on the For You page, Instagram Reels are shown on the Instagram Explore Page. 

Instagram Reels Marketing  Training Guide 


The main difference is that you will be able to see video clips not only from people you follow but also from other popular and trending accounts on Instagram.

Bottom line – even people that aren’t your followers, can see and engage with your Reels video!

Although the Reels algorithm has been revealed yet, it seems that it is pretty much similar to its opponent’s: influenced by people you follow content you interact with and of course, your location.

Instagram Reels 

This is a perfect opportunity for next-generation creators to take the center stage and express themselves creatively using their favorite platform.

As for brands, it is a golden ticket to expose to a new audience every time you post a video. And no doubt, the number of video views will expand, as well as your followers!

While scrolling through the Explore page, you might notice that some of the Reels have been labeled with ‘Featured’.

This is nothing but great news for you! It means that Instagram picked you as a relevant public reel to help users discover captivating video content. Keep up the good work!

Why should businesses use Instagram Reels ASAP?

If you are running a business and you want to stick with Instagram as your main sales or distribution channel, this feature can boost your efforts. After IGTV, Reels seem like the next logical step to go for.

It’s not a coincidence that every day countless brands jump on board to catch the first wave of Reels getting millions of views on their videos. 



Reels are filling the gap for informal high-quality content that lasts more than 24 hours. It’s expected to have a much greater impact thanks to its position in the Instagram app within the Explore tab.

Friday, March 8, 2019

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