Instanotes : Why Live Streaming Should Be A Part Of Your Marketing Plan
The year 2020 (s) is the year in which live streaming will conquer the world. YouTube demonstrated this by racking up 8 million views in 12 hours during its E3 stream. Momentum will dominate and live streaming will prevail for companies looking to gain an edge over the competition. It's clear why live streaming should be an important part of your marketing plan. The question is whether it should be part of your next campaign.
Video marketing isn't going anywhere anytime soon. Live streaming is a natural extension of the video marketing and will remain an online marketing niche for the foreseeable future. Now that you know how important video marketing is, you can use it to promote your services on the Internet. Video marketing has become even more interactive through live streaming.
It opens up a new world of interactivity, and you should take advantage of it. There are hundreds of innovations that you should use now. The problem with these innovations is not that they are cost-effective.
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If you are introducing any form of a new marketing channel, you need to make sure you see a decent ROI. As live streaming becomes more popular, it is not as expensive as traditional video marketing. All you need for a live stream is a solid and stable internet connection, a good camera and HD quality recordings.
Transparency is a big issue for customers. Customers want to know what goes on behind the scenes. They want to know their favourite brands and things. Everyone should know what they are seeing and where the scene is coming from.
Another advantage of live streaming over traditional video marketing is that you feel like you're in the room with the customer. For example, you can show them a demo version of your latest product. Or you can show them the office and introduce them to your employees in real time. With the help of social media platforms like Instagram and Vine, companies lift the curtain to show what they are made of to their customers - and live streaming makes it easy to do so. Customers can take a look behind the scenes for free as part of a special presentation.
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Education is important for two reasons. First of all, you are not selling a product or service here.
Every interaction you have with a potential customer counts as part of your overall package. You can also offer benefits and training to add value to your entire business package.
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Live streaming allows you to give interactive lessons to others. The person streaming can ask questions that your audience can answer. You can also activate comments in real time so that even the man behind the computer can see what others are saying.
This increases the value if you know what your target audience wants to see. You can play the live stream to make a conventional video. If you don't have a live stream, you can make a video. This also has advantages for you.
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When used correctly, live streaming can help create community. In fact, platforms like Periscope allow people to comment simultaneously with the livestream so that your audience can interact with each other. This can help to forge a community. When people connect in this way, it will improve the user experience.
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You also promote your brand as part of the community, which is a big plus. Community is not something you create. It's something that happens naturally.
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If you haven't started video marketing yet, don't. In fact, live streaming is the next step in video marketing. If you are already involved in video marketing, it makes sense to jump on that particular bandwagon.
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Go a step further because live streaming is easy to implement. Just grab your video camera and start experimenting with short live streams. You might be surprised how well it works.
