Why should businesses use Instagram Reels ASAP?
As announced, Reels are developed to be a new way to create and discover entertaining, short-form videos on Instagram. If you are already a TikTok user or you are familiar with how TikTok works, you will feel right at home with Instagram Reels.
The feature consists of recording and editing anywhere
from 3 up to 15-second video clips combined with the music of your choice that
you can share on your Stories, Explore Feed, Home Feed, and the new Reels tab
on your Instagram profile.
Similar to TikTok videos that appear on the For You page,
Instagram Reels are shown on the Instagram Explore Page.
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| Instagram Reels Marketing Training Guide |
The main difference is that you will be able to see video
clips not only from people you follow but also from other popular and trending
accounts on Instagram.
Bottom line – even people that aren’t your
followers, can see and engage with your Reels video!
Although the Reels algorithm has been revealed yet, it
seems that it is pretty much similar to its opponent’s: influenced by people
you follow content you interact with and of course, your location.
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| Instagram Reels |
This is a perfect opportunity for next-generation
creators to take the center stage and express themselves creatively using their
favorite platform.
As for brands, it is a golden ticket to expose to a new
audience every time you post a video. And no doubt, the number of video views
will expand, as well as your followers!
While scrolling through the Explore page, you might
notice that some of the Reels have been labeled with ‘Featured’.
This is nothing but great news for you! It means that
Instagram picked you as a relevant public reel to help users discover
captivating video content. Keep up the good work!
Why should businesses use Instagram Reels ASAP?
If you are running a business and you want to stick with
Instagram as your main sales or distribution channel, this feature can boost
your efforts. After IGTV, Reels seem like the next logical step to go for.
It’s not a coincidence that every day countless brands
jump on board to catch the first wave of Reels getting millions of views on
their videos.
Reels are filling the gap for informal high-quality
content that lasts more than 24 hours. It’s expected to have a much greater
impact thanks to its position in the Instagram app within the Explore tab.
